CV

Yimeng (Margaret) Cai

Margaret_Cai@kenan-flagler.unc.edu
https://www.linkedin.com/in/yimeng-margaret-cai
Chapel Hill, North Carolina, US
LinkedIn

Summary

Ph.D. Student in Quantitative Marketing at UNC Kenan-Flagler Business School.

Education

  • Ph.D., Quantitative Marketing
    expected 2027
    Kenan-Flagler Business School, UNC
  • M.Sc., Business Analytics
    2021
    Washington University in St. Louis
  • B.B.A., Business Administration (minor in Accounting)
    2018
    Capital University of Economics and Business

Work Experience

  • Ph.D. Student
    -
    Research in Quantitative Marketing and Digital/Social Media.

Skills

Software

  • Python
  • R
  • Stata
  • SQL

Methods

  • Econometric Modeling
  • Causal Inference
  • Machine Learning
  • AI-Driven Content Analysis

Presentations

  • 2025 AMA Marketing Strategy Consortium
    2025
    University of South Carolina
    SC, USA
  • 2025 AMA Winter Academic Conference
    2025
    AMA Winter Academic Conference
    Phoenix, AZ, USA
  • 2026 AMA Marketing Strategy Consortium
    2026
    Georgia State University
    GA, USA
  • 2026 Marketing Dynamics Conference
    2026
    EESEC
    Pairs, France
  • 2026 EMAC
    2026
    EMAC

Teaching

  • Instructor
    Summ
    Kenan-Flagler Business School
    Role:
  • Teaching Assistant
    Spri
    Kenan-Flagler Business School
    Role: BUSI406: Retail and Etail Marketing (MBA), Katrijn Gielens
  • Teaching Assistant
    Spri
    Kenan-Flagler Business School
    Role: MBA753B: Principles of Marketing (Undergraduate), Sibel Sozuer

Languages

  • English
    Fluent
  • Madeiran
    Native

Interests

  • Research Interests
    Quantitative Marketing, Digital and Social Media Marketing, Influencer Marketing and Creator Economy, Retailing
  • Hobbies
    Playing Piano (Central Conservatory of Music Piano Level 6), Collecting Magnet, Chess, Hiking, Badminton
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