Sitemap
A list of all the posts and pages found on the site. For you robots out there, there is an XML version available for digesting as well.
Pages
Posts
Future Blog Post
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Blog Post number 4
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This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
Blog Post number 3
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This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
Blog Post number 2
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This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
Blog Post number 1
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This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
portfolio
Portfolio item number 1
Short description of portfolio item number 1
Portfolio item number 2
Short description of portfolio item number 2 
publications
The Impact of Anti-Takeover Strategies on Shareholders and Management
Contemporary Manager
Published in Contemporary Manager , a Chinese core journal hosted by Capital University of Economics and Business and supervised by the Beijing Municipal Education Commission (ISSN 1672-8149; CN 11-5166/F). The paper analyzes corporate anti-takeover strategies and case studies, examining their effects on shareholders and management.
Do Accounting Earnings Forecast Macroeconomic Growth? Evidence from an Earnings Structure Perspective
Scientific Decision Making
Published in Scientific Decision Making, a CSSCI core journal jointly hosted by the Chinese Society of Social and Economic System Analysis (a national first-class academic society) and the Development Research Center of the State Council (ISSN 1006-4885; CN 11-3472/G3). Drawing on nearly a decade of firm-level accounting data for China’s A-share listed companies (Wind and CSMAR), the paper develops an empirical framework that decomposes aggregate earnings into structural components and tests their predictive power for macroeconomic growth. The results provide evidence that the composition of accounting earnings, not just their level, carries information about future GDP, contributing to the literature linking financial reporting to macroeconomic forecasting.
From Shelf to Scroll: The Role of Social Media in Retailers’ Private Label Branding Strategies
Data collected, analysis in progress. Presented at the EMAC Conference (2026).
Building or Borrowing the Audiences? How Review Quality Decides Whether Brands Should Stream Themselves or Lean on Creators
Analysis in progress. Presented at the AMA Marketing Strategy Consortium (2026).
The Visual Formula: Unlocking the Impact of Content Composition
Analysis in progress.
talks
2025 AMA Winter Academic Conference
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2025 AMA Marketing Strategy Consortium
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Conference Presentations / Invited Presentation and Conferences
2026 AMA Marketing Strategy Consortium
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2026 Marketing Dynamics Conference
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2026 EMAC Conference
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teaching
Teaching Assistant, Kenan-Flagler Business School
Teaching Assistant, Kenan-Flagler Business School, 2025
Teaching Assistant, BUSI406: Principles of Marketing (Undergraduate), 2025
Instructor: Sibel Sozuer
Spring 2025
Teaching Assistant, Kenan-Flagler Business School
Teaching Assistant, Kenan-Flagler Business School, 2025
Teaching Assistant, MBA753B: Retail and Etail Marketing (MBA), 2025 Instructor: Katrijn Gielens
Spring 2025
Instructor, Kenan-Flagler Business School
Instructor, Kenan-Flagler Business School, 2025
Instructor, BUSI406: Principles of Marketing (Undergraduate), 2025
Summer 2025
Teaching evaluations: median 5.0/5.0
