Research

From Shelf to Scroll: The Role of Social Media in Retailers’ Private Label Branding Strategies

Data collected, analysis in progress. Presented at the EMAC Conference (2026).

The Visual Formula: Unlocking the Impact of Content Composition

Analysis in progress.

Building or Borrowing the Audiences? How Review Quality Decides Whether Brands Should Stream Themselves or Lean on Creators

Analysis in progress. Presented at the AMA Marketing Strategy Consortium (2026).

Do Accounting Earnings Forecast Macroeconomic Growth? Evidence from an Earnings Structure Perspective

Scientific Decision Making

Published in Scientific Decision Making, a CSSCI core journal jointly hosted by the Chinese Society of Social and Economic System Analysis (a national first-class academic society) and the Development Research Center of the State Council (ISSN 1006-4885; CN 11-3472/G3). Drawing on nearly a decade of firm-level accounting data for China’s A-share listed companies (Wind and CSMAR), the paper develops an empirical framework that decomposes aggregate earnings into structural components and tests their predictive power for macroeconomic growth. The results provide evidence that the composition of accounting earnings, not just their level, carries information about future GDP, contributing to the literature linking financial reporting to macroeconomic forecasting.

The Impact of Anti-Takeover Strategies on Shareholders and Management

Contemporary Manager

Published in Contemporary Manager , a Chinese core journal hosted by Capital University of Economics and Business and supervised by the Beijing Municipal Education Commission (ISSN 1672-8149; CN 11-5166/F). The paper analyzes corporate anti-takeover strategies and case studies, examining their effects on shareholders and management.