Research

1. Withheld to preserve author anonymity during the review process

2. From Shelf to Scroll: The Role of Social Media in Retailers’ Private Label Branding Strategies

Data collected, analysis in progress. Presented at the EMAC Conference (2026).

3. Building or Borrowing the Audiences? How Review Quality Decides Whether Brands Should Stream Themselves or Lean on Creators

Analysis in progress. Presented at the AMA Marketing Strategy Consortium (2026).

4. The Visual Formula: Unlocking the Impact of Content Composition

Analysis in progress.

5. When Agreement Lies: Counterfactual Evidence for Detecting and Recovering False Confidence in Video Temporal Grounding

Under review at the AAAI Conference on Artificial Intelligence (AAAI 2027).

6. Do Accounting Earnings Forecast Macroeconomic Growth? Evidence from an Earnings Structure Perspective

Scientific Decision Making (CSSCI core journal; ISSN 1006-4885; CN 11-3472/G3), 2017(8), 21–50

7. The Impact of Anti-Takeover Strategies on Shareholders and Management

Contemporary Manager (Chinese core journal; ISSN 1672-8149; CN 11-5166/F), 2016(2), 14–16